Top Social Media Sites That Most Popular, Social Media Most Popular Over The World.
Should you go all in on Instagram? Maybe place half of your social media budget into Facebook and split the rest between YouTube and LinkedIn? What about Pinterest? These are the kinds of questions plaguing small businesses and marketing teams alike.
To help you decide which social media platforms are going to be right for your brand this year. Here are our picks for the top social media sites you should care about (and invest in) during 2020 and guidance on where to place your bets.
Long the home of influences, brands, bloggers, small business owners, friends and everyone in between Instagram has topped well over 1 billion monthly users for some time now. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is almost surely a resounding yes.
YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, visually-driven instructional content. Product reviews or interviews, then this social media platform is a must for reaching their more than 2 billion monthly users.
With nearly 2.5 Billion monthly users, Facebook is hands down the largest social media site in the world. While that practically ensures at least some of your audience regularly uses the platform, it’s developed a somewhat negative reputation amongst younger users that are increasingly turning to other alternative sites.
While Twitter’s monthly active user numbers have hovered consistently around 300 Million for a while now. A whopping 40% of those users are active on the site multiple times daily, suggesting that if your audience uses the platform, they’re likely very engaged. The popularity of this social media site remains high amongst tech-savvy users and is particularly active in B2B verticals related to business, marketing and politics today.
This new kid on the block is less than two years old. But received over 1 billion downloads of their video-based app during their first year of operation. Today, TikTok reportedly sees over 800 Million monthly users (according to a leaked advertising deck), which instantly places it amongst the top social media platforms in the world in terms of sheer user figures.
Pinterest has become a very popular social bookmarking tool for saving ideas. And finding creative inspiration when it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business and everything in between. With an audience predominantly consisting of adult women. This social media platform is also often cited as a crucial part of the product discovery journey.
Despite seeming to lose some ground to competitor social media platforms like Instagram and TikTok. Snapchat still remains one of the most heavily used apps with the under 25 years of age demographic boasting over 300 Million monthly users in recent months. Most Snapchat users frequent the app in order to share updates and communicate with friends & family through disappearing images and short video messages.